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COTTON ON

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ABOUT COTTON ON

From Australia to the world

Picture this: It’s 1988 and our first ‘shop’ is the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.


Those first generation denim jackets. A simple idea that struck a serious chord – laid-back, effortless, versatile. Everyone wanted them, and anyone could wear them. That’s where it all started. [Read more]


How we do things
We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best.


We embrace everything that makes us different, encouraging every single team member to express their personal style and make a positive difference to the world and those around them. [Read more]

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